Kesarika Ghee · 30-second ad · Concept
Taste of home.
Golden ghee on a hot roti and a grandmother's hand at the family table: the taste of home.
The brief
A desi ghee brand wants to own the taste of home in a category full of look-alike pack shots.
The idea
Taste of home: golden ghee on a hot roti, a ladle into dal in a brass handi, a farm at sunrise and a family table that ends with a grandmother feeding her grandson.
How we made it
Macro food shots in warm window light, steam and pour moments, the source of the milk on a farm at dawn, and the family meal that gives the film its heart. Appetite appeal and emotion, made without a food studio.
Deliverables
- 30-second 16:9 film
- 30-second 9:16 vertical
- Pure desi ghee super
Concept film: made by Sutra Films for an imagined brand, to show what our studio can do. Any resemblance to a real company or product is coincidental.
- Brand
- Kesarika Ghee
- Format
- 30-second ad
- Category
- Food and beverage
- Runtime
- 30 s
- Made with
- AI · VFX
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