Sutra Records · the music label of Sutra Films
A new kind of artist.
Original albums and cinematic music videos, performed by lifelike virtual artists and written, composed and produced by people.
Every song deserves a film. We give each track a world, a story and an artist who lives inside it, then release them together as an album.
What we are making
Albums with a film for every song
Albums
Original songs in Hindi and English, written and produced in our studio and released as complete albums.
Music videos
A cinema-grade film for every track: performance, story and worlds that a live shoot could not reach.
Virtual artists
Performers designed in-house, each with a face, a voice, a style and a story that grows release by release.
Shorts and visuals
Vertical cuts, lyric films and visualisers for every platform, from the same production.
Listen
The sound of the studio
While the first album is finished, here is a cue from our film scores.
Durvasa's curse
The cue that plays as heaven loses its fortune. Composed for the scene, not taken from a library.
Honest by design
Virtual artists, clearly labelled
- Our artists are virtual. Every release says so, on screen and in the description.
- They never imitate the face or the voice of a real singer or performer.
- Songs are written, composed and produced by people, with AI as an instrument.
- Collaborations with real artists use their own voice and likeness, with their written consent.
For artists and labels
Your song, our film
We make music videos for independent artists and labels: worlds, stories and visual effects at a fraction of a live shoot.
Can you make a video for my existing song?
Yes. Send the track and a few references; we reply with a treatment and look frames.
Will the video use my real face?
Only if you want it to and give us footage and consent. Otherwise we design a visual world or a character.
Can you deliver vertical versions?
Yes: 16:9, 9:16 and square, plus Shorts and lyric versions from the same production.
Work with us
Have a story worth telling?
Brand films, agency campaigns, audio series, vertical dramas and co-productions. Tell us what you are making.