Mithaara & Co. · 30-second ad · Concept
Ghar lautiye.
A grandmother lights a diya alone, until her family comes home for Diwali.
The brief
A sweets brand wants a Diwali film that families share because it moves them, not because it sells.
The idea
Ghar lautiye, come home: a grandmother lights a diya alone on her balcony, and the family she misses arrives at her door with a box of sweets.
How we made it
A quiet balcony at dusk, a phone call, the surprise at the door, a first sweet from a grandson's hand, then the whole family lighting diyas under fireworks. Warm, intimate and festive, in the tradition of the great Indian festive films.
Deliverables
- 30-second 16:9 film
- 30-second 9:16 vertical
- Happy Diwali super
Concept film: made by Sutra Films for an imagined brand, to show what our studio can do. Any resemblance to a real company or product is coincidental.
- Brand
- Mithaara & Co.
- Format
- 30-second ad
- Category
- Food and beverage
- Runtime
- 30 s
- Made with
- AI · VFX
Next film · Nexora Logistics
India, delivered.
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